This was a fun little job I Art Directed at Scholar for Chevy, adding some fun and flair to their 2023 Chevy Bolt. We created a visual language that captured the youthful energy of the new Chevy Bolt, focusing on a tactile, hand-painted aesthetic which we created digitally, animating over footage provided by the client which we edited together. A challenge with this project was creating a cohesive narrative using the limited footage we were given, but our adroit use of bright, colourful animation propels us through this little advert.
Direction, Design & Animation: Scholar
Creative Director: Mike Tavarez
Art Director: Alex Bernas
Editor: Dominic Strazulo
Cel Animation: Barbara Benas, Alex Bernas, Olivia Blanc, Kiron Robinson
Producer: Michael Heil and Lindsey McQueen
Associate Producer: Bella Bergeron