Meet Mr Lake, the happy-go-lucky Drivers’ Ed teacher you never knew you wanted. Waze came to me with this character and a couple of scripts, asking me to help create a series of irreverent but informative animations for social media. The brief: make something weird, wonderful and funny.

 
 

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Creative Director: Alex Bernas
Design: Paul Layzell, Alex Bernas
Animation: Reza Iman, Alex Bernas
Sound Design: Sashko Potter Micevski

Brand Partner: Waze
Creative Director: Jeff Gonick
Creative Producer: Simone Henault